Not many people enjoy filling out questionnaires, but for your project to be successful I need some background information about you and your
brand.

Some fields in this form are required while others are optional. Please complete as many optional fields as possible so that we can create a logo that best suits your brand.

Logo Design Questionnaire
All customers come to you because they have a problem. When you help them solve this problem they feel a sense of relief and their life is better. Us this field to describe how they feel after working with you and getting their particular problem solved.

Pick characteristics that best define your brand

Below you can see a list of opposing characteristics. Please pick as many as possible (you can use all of them!) to define your brand.

Masculine/Feminine
Grey/Colorful
Simple/Intricate
Approachable/Authoritative
Conservative/Extravagant
Fun/Serious
Necessity/Luxury
Modern/Classic
Professional/Casual
Sporty/Elegant
Safe/Extreme

Your Brand colors

Colors portray a psychological impact on people. When you use colors in your brand logo they need to convey your values and desired emotions in the your customers.
Here is a helpful “cheat-sheet” of psychological effects of colors:

  • White = Purity, Freshness, Clean, Youth, Modernity
  • Black = Power, Control, Sophistication, Independence
  • Silver = Modernity, Cutting Edge, New
  • Gold = Charm, Luxury, Treasure, Abundance. Can be associated with Pride and Egoism if used too much
  • Blue = Trust, Stability, Safety, Dependability
  • Orange = Friendliness, Motivation, Positive Attitude
  • Yellow = Optimism, Cheerfulness, Joy, Happiness
  • Red = Excitement, Attention
  • Purple = Imagination, Spirituality, Mystery, Loyalty
  • Green = Peace, Balance, Rest, Growth
  • Pink = Compassion, Nurture, Empathy, Romance
  • Brown = Serious, Structure, Earthly, Can be associated with Boredom
Which font best fits your brand? *
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